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1. Qualitative Market Research : a comprehensive guide

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

2. Ethnography for Marketers : a guide to consumer immersion

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

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